Did you know that Disney, Paramount, Fox, Samsung inventory and more are now available on Display & Video 360? In our On the couch series, top CTV streaming leaders reveal their best kept secrets about programmatic inventory and Display & Video 360.
Get your step-by-step guide to master CTV Advertising with Display & Video 360
Ready to take your marketing to the big screen? Our "Connected TV how-to” video series helps you unlock the power of Display & Video 360 for CTV advertising. Learn how to plan, buy, and measure winning campaigns with our product experts.
Watch now >>
Get your step-by-step guide to master CTV Advertising with Display & Video 360
Ready to take your marketing to the big screen? Our "Connected TV how-to” video series helps you unlock the power of Display & Video 360 for CTV advertising. Learn how to plan, buy, and measure winning campaigns with our product experts.
Watch now >>
Enterprise Brand SAS embraces custom bidding to strategically reach connected TV viewers
Moving away from blanket TV campaigns, SAS reached priority markets with CTV ads using a custom bidding script in Display & Video 360. This data-driven strategy yielded impressive results, with 39% more impressions in targeted DMAs and a 24% reduction in cost per completed view. Check out recently launched custom bidding signals for CTV like content duration and genre.
Learn more >>
Sky TV Italia uses Display & Video 360 together with Campaign Manager 360 to boost video performance
Sky TV Italia, an Italian entertainment leader, sought cost-effective video conversions for younger viewers. To achieve this, they unified campaign management across Meta, TikTok, and YouTube with Campaign Manager 360. As a result, they were able to optimize YouTube ad buys with Display & Video 360, resulting in a 165% website traffic boost and 55% lower cost per conversion.
Learn more >>
Ready to take your marketing to the big screen? Our "Connected TV how-to” video series helps you unlock the power of Display & Video 360 for CTV advertising. Learn how to plan, buy, and measure winning campaigns with our product experts.
Watch now >>
Enterprise Brand SAS embraces custom bidding to strategically reach connected TV viewers
Moving away from blanket TV campaigns, SAS reached priority markets with CTV ads using a custom bidding script in Display & Video 360. This data-driven strategy yielded impressive results, with 39% more impressions in targeted DMAs and a 24% reduction in cost per completed view. Check out recently launched custom bidding signals for CTV like content duration and genre.
Learn more >>
Sky TV Italia uses Display & Video 360 together with Campaign Manager 360 to boost video performance
Sky TV Italia, an Italian entertainment leader, sought cost-effective video conversions for younger viewers. To achieve this, they unified campaign management across Meta, TikTok, and YouTube with Campaign Manager 360. As a result, they were able to optimize YouTube ad buys with Display & Video 360, resulting in a 165% website traffic boost and 55% lower cost per conversion.
Learn more >>
No comments:
Post a Comment